Digital Marketing Blog

DIGITAL MARKETING ADVANTAGES & DISADVANTAGES

Internet marketing has become a very popular way to start a business. The USP of Digital Marketing is capacity of advertising methods to cooperate with targeted audience & ensure result driven interactions. The analytics feature associated with Digital Marketing gives online updates of campaign performances.

Here are few of multi-fold advantages of Digital Marketing,

Low Cost: Actual cost of advertising online is phenomenally smaller as compared. One can easily plan a successful online marketing strategy within budget by the use of Digital Marketing that offers an inexpensive technique in comparison to other advertising channels such as radio, TV & more.

Cost Efficient : On comparing conventional advertising cost and the reach with the reach & cost of Digital marketing campaigns, vast amount of money can be saved.

Higher Revenues: Business horizon increases with wider penetration resulting in higher business propositions.

Improved conversion rate  & higher ROI : As performance of campaign can be measured on real time basis it’s very easy to control the variables of campaign and eliminate the non performing ones. So based on analysis & immediacy of results with digital marketing revenue don’t get wasted unnecessarily resulting in better ROI.

Become more competitive : With Digital marketing Budgets of marketing can be cut down drastically and resulting in lower cost of products & services. This permits product / services to hit market certain cost advantage & be competitive.

Strategies backed by valuable data: With analytics feature businesses can gather data of customers interests, location & what not. This way targeting set of customers based on interest, likes can be made for specific goals.

Use Content to connect consumers Online : Based on the nature of product & services and analysis of targeted customers, websites & ads can be customized with write up that has all relevant information while convincing them to take action.

Openness : By getting involved with social media and managing it carefully, companies can build customer loyalty & create reputation for being easy to engage with.

Brand Development : Digital marketing has allows many kind of campaigns & few of them work based on number of views. This way every time customer is online, products & services of particular brands keep appearing leaving behind memory of it in their mind.

Higher Engagement : Well planned & structured websites with attractive logos, genuine content, proper site navigation & correct information is what a customer looking for. Once they find a site with these minimal basic, they spend time looking around & fetching information. Getting help of Spreadon technologies a digital marketing company can boom business in right direction.

Better communication with customers : Features like feedback, FAQ, opinion, query, responses, reviews on the site enable customers to post their personalized & tailored requirement or questions. Following them & responding with correct information creates better reputation & communication with clients.

Focused & Personalized : As customer database is linked to website, whenever someone visits the site, they can be greeted with targeted offers.

Track Customers with Real time results from the first interaction and throughout the entire buyers journey.

Increase Market Presence & Global reach : Simply by employing internet marketing strategies online any business can move from local market place to global market place as Digital marketing allows to find new markets & trade globally.

Compete with large corporation : Equal opportunities for every one present on web space.

Social currency : Digital Marketing gives a chance to create engaging campaigns using different types of media.

Know about your Competitors: Web space is desire of every business today & every one tries to perform better online for improving their business. In the process they are even visible to their competitors who are competing for the same space. When analysed, the results can give a small look up of their approach.

Connect with customers on any kind of electronic device: Advancement in technology has made it very easy for clients to access information on many devices. With Digital media sites & ads can be designed in the way that these are compatible with any device & any size without compromising on information & message.

Quicker Publicity: With internet the messages float in a go across the web space & become visible to every present. So it really needs very lesser time to reach customer.

Top 10 Digital Marketing Agencies In Bangalore| Agency to Boost Sales results is to first leverage all available Digital Options & then start looking for alternative in traditional marketing.

Few Disadvantages of Digital Marketing,

There are fewer challenges to overcome in Digital marketing as,

Preferences of Digital Channels : Consumers use multiple channels on a variety of Digital devices with different protocols, different specifications & different interfaces. This makes it hard to manage the Digital marketing efforts.

Competition is Intensifying: As digital channels are relatively cost effective compared to traditional methods such as print, making them practically in reach of every business.

Exploring Data Volumes: When consumers use digital channels they leave behind huge trail of data & as this digital data is not integrated with any business activity. As a result many digital marketing agency struggle to find right data to make best strategies & take tactical decisions.

More competition : Everyone is getting online & occupying web space.

Customers tend to compare price & services

Internet is not yet a mass meduim in remote locations

No face to face touch : Don’t get to meet & enjoy meeting other people & talking to them.

Touch of product as customer get to see only the photo or videos

Specific customers ones who are particular about real life person experience.

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